Footwear maker Relaxo Footwear on 22 August 2012 signed Bollywood actor Katrina Kaif as brand ambassador for its Flite brand. As part of a two-year contract, Kaif will endorse the Flite brand that is mainly targeting young consumers. Katrina will feature in TV commercial endorsing the Flite footwear which would be aired soon, the company added.

“Katrina’s vibrant and unconventional style is often imitated by girls across the country. Which is why Katrina was the perfect match for the new campaign,” Gaurav Dua, executive director, Relaxo Footwear Ltd said in a statement.

Katrina said: “It’s like an integral part of your life. Everyday staple that you need. It’s how you don a pair of Flite with what you wear everyday and you are ready to go.”