In India, they say that there are just two things people thrive on: Cricket and Bollywood. In a country where 'Cricket is not a game, but a religion' and the legendary man called Amitabh Bachchan is considered as God, one can only imagine what to expect when these two come together!

Amitabh Bachchan has now been signed up to endorse the sports channel ESPN and will be promoting the forthcoming Champions League T20 cricket tournament on the channel. The tournament is going to be held this year in South Africa from Sept 10 onwards. Mumbai Indians, Chennai Super Kings and Royal Challengers Bangalore are the three teams from India that will take part in this tournament.

Confirming this news, Big B writes in his blog, "I have been signed on to endorse ESPN for the Champions League Cricket T20 tournament to be held in South Africa in September. And because of paucity of time we had to shoot all the promotional films and stills for print and short seconders for TV and dub it by the evening in order that they are able to release the publicity soon. Thankfully it has all gone off well and I have just completed the dub for what we shot in the morning. But the rush and the speed with which it all had to be done was some kind of a marvel."

With Big B adding his magic touch to this eagerly awaited cricketing extravaganza, the excitement only doubles up.